Product Launch
DJ
At a product launch, the music is part of the brand experience. Guests remember how the room felt when the product was revealed, how the space sounded while they explored it, and whether the evening had energy or simply filled time. I work as a product launch DJ and brand event DJ to make that part deliberate.
The set is built around your brand identity and the run of show: arrival, presentation, reveal, networking and the after-party. The same approach works for store openings, pop-ups and promotional events.

What's
included
- 01
Sound built on your brand
Genres, tempo and references matched to the brand, the campaign and the audience.
- 02
Reveal and stage moments
Music for the countdown, the reveal and speaker walk-ons, timed with the production team.
- 03
Store openings and pop-ups
Music that draws people in from the street and keeps them in the space longer.
- 04
Content-friendly sets
Clean transitions and a consistent sound that work for photographers, video crews and social media.
- 05
Agency and PR coordination
I follow your brief, run sheet and brand guidelines and stay in contact with the producer.
How it
works
- 01
Contact
Send the date, location and format through the form, by email or on WhatsApp. I reply with availability and a quote.
- 02
Brief
We go through the brand, the campaign, the audience and the run of show. Mood boards and references are welcome.
- 03
Preparation
I build a sound concept and music for each phase of the launch, including cues for the reveal and the speakers.
- 04
The event
On the day, I soundcheck with the production team and adjust the energy live as guests arrive and the programme moves.
Why work with me
My clients include Coca-Cola, Disney and Philips, so I know how brand events are produced and what the client expects from the music.
6+ years, 500+ events
Corporate galas, weddings, launches and club nights in Poland, across Europe and further afield.
Trusted by major brands
Disney, Coca-Cola, Volkswagen, Deloitte, Philips, Santander, BetterMe, Luxmed, Evolution and DoubleTop.
Resident DJ in Warsaw
Regular sets at Baila Show & Dining, EWNS and Dock19 by Mateusz Gessler.
Polish, English, Russian
I brief directly with you, your agency and your guests in any of the three languages.
From recent events
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05 / 05FAQ
How much does a product launch DJ cost?
It depends on the date, duration and location. Send me your date and I'll reply with a quote.
Can the music follow our brand guidelines?
Yes. Send the brand book, campaign references or a mood board, and I will build the sound around them.
Can you play a store opening during the day?
Yes. Daytime openings need a different volume and selection than evening events, and I plan the set for that.
Do you work with PR and event agencies?
Yes. I work from agency briefs and coordinate directly with producers, hosts and technical teams.
Do you play brand events outside Poland?
Yes. I am based in Warsaw and available across Europe and internationally.
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From the blog
Brand Launch DJ: What Actually Makes or Breaks the Room
A brand launch is not a party. It's a statement.
Read more →How a Product Unboxing Event Differs from a Full Brand Launch
Unboxing is intimate, suspenseful, controlled. A brand launch is spectacle. Music serves each format in a completely different way.
Read more →